Overview

This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout. The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.

Full Product Details

Author:   William D. Crano ,  Michael Burgoon ,  Stuart Oskamp
Publisher:   Taylor & Francis Inc
Imprint:   Lawrence Erlbaum Associates Inc
Dimensions:   Width: 15.20cm , Height: 1.90cm , Length: 22.90cm
Weight:   0.512kg
ISBN:  

9780805834789

ISBN 10:   0805834788
Pages:   320
Publication Date:   01 November 2001
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock  

Table of Contents

Contents: A.I. Leshner, Foreword. W.D. Crano, M. Burgoon, Preface. Part I:Introduction, Early Theories, and Research. W.D. Crano, Introduction. E.A. Wartella, P.A. Stout, The Evolution of Mass Media and Health Persuasion Models. C. Atkin, Promising Strategies for Media Health Campaigns. Part II:Contemporary Theories and Research. M. Burgoon, E.M. Alvaro, K. Broneck, C. Miller, J.R. Grandpre, J.R. Hall, C.A. Frank, Using Interactive Media Tools to Test Substance Abuse Prevention Messages. M. Fishbein, J. Cappella, R. Hornik, S. Sayeed, M. Yzer, R.K. Ahern, The Role of Theory in Developing Effective Anti-Drug Public Service Announcements. L. Donohew, P. Palmgreen, E. Lorch, R. Zimmerman, N. Harrington, Attention, Persuasive Communication, and Prevention. J.R. Priester, Sex, Drugs, and Attitudinal Ambivalence: How Feelings of Evaluative Tension Influence Alcohol Use and Safe Sex Behaviors. J.T. Siegel, J.K. Burgoon, Expectancy Theory Approaches to Prevention: Violating Adolescent Expectations to Increase the Effectiveness of Public Service Announcements. M. Eisen, Intermediate Outcomes From a Life Skills Education Program With a Media Literacy Component. Part III:Summing Up. S.I. Donaldson, High-Potential Mediators of Drug-Abuse Prevention Program Effects. J.H. Derzon, M.W. Lipsey, A Meta-Analysis of the Effectiveness of Mass Communication for Changing Substance-Use Knowledge, Attitudes, and Behavior. G.W. Selnow, The Media and Drug Prevention Programs.

Reviews

This important publication will provide researchers and practitioners a compendium of the state-of-the-art literature to guide the development of future research and the design and implementation of science-based prevention practice in many public health fields. -Alan Leshner, Ph.D. Director, National Institute of Drug Abuse

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