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OverviewMass customization is a business strategy that aims at satisfying an individual customer's needs with near mass production efficiency. Mass Customization Information Systems in Business provides original and innovative research on IT systems for mass customization. It is a wide-ranging reference collection of chapters describing the solutions, tools, and concepts needed for successful realization of these systems. Mass customized markets, product modeling, and supply chain management are explored in precise detail. This Premier Reference Source provides a comprehensive investigation of the business processes required for manufacturing individualized products. Full Product DetailsAuthor: Thorsten Blecker , Gerhard FriedrichPublisher: Idea Group Reference Imprint: Idea Group Reference ISBN: 9786610843619ISBN 10: 6610843619 Pages: 331 Publication Date: 25 May 2007 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: Out of stock ![]() The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |