Mass Customization for Personalized Communication Environments
Author:   Constantinos Mourlas (National & Kapodistrian University of Athens, Greece) ,  Constantinos Mourlas (National & Kapodistrian University of Athens, Greece) ,  Panagiotis Germanakos (National & Kapodistrian University of Athens, Greece)
Publisher:   Information Science Reference
ISBN:  

9781282328532


Pages:   298
Publication Date:   01 January 2009
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Mass Customization for Personalized Communication Environments


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Overview

Mass customization and personalization are widely appreciated as viable and promising strategies which aim to provide products and services that best serve individuals' personal needs with near mass production efficiency. Mass Customization for Personalized Communication Environments: Integrating Human Factors focuses on the customization of services and communication environments to advance user satisfaction and provide a total redefinition of the way goods and services are created or sold and customers and vendors interact. This authoritative collection of chapters offers relevant theoretical foundations, principles, methodologies, frameworks, and best practices within the field of research.

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Author:   Constantinos Mourlas (National & Kapodistrian University of Athens, Greece) ,  Constantinos Mourlas (National & Kapodistrian University of Athens, Greece) ,  Panagiotis Germanakos (National & Kapodistrian University of Athens, Greece)
Publisher:   Information Science Reference
Imprint:   Information Science Reference
ISBN:  

9781282328532


ISBN 10:   1282328530
Pages:   298
Publication Date:   01 January 2009
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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