Overview

Telecommunication service providers have traditionally competed with technology. While technological advancement will continue to stay highly relevant for the industry, the competitive front line has shifted towards customer value and experiences. This 'Marry Your Customers!' book gives customer relationship counselling on: revealing the naked truth - that customer experiences directly impact the bottom line for telcos; using a practical customer experience management framework tried in better and in worse; and how to use technology to increase customer value and to ensure long-term relationships. The Customer Experience Counsellor, Dr Janne Ohtonen, has delivered various challenging customer experience transformation programmes over the past two decades in the telecommunications, travel and retail sectors, several of which included double-digit performance enhancement for the businesses. He now, together with other telco leaders, shares with you the insights and undisclosed strategic approaches that are successfully used by various telecommunication and other organisations around the world today.

Full Product Details

9789526805535

Table of Contents

Reviews

Author Information

The Customer Experience Counsellor, Dr Janne Ohtonen, has delivered various challenging customer experience transformation programmes over the past two decades in the telecommunications, travel and retail sectors, several of which included double-digit performance enhancement for the businesses. He now, together with other telco leaders, shares with you the insights and undisclosed strategic approaches that are successfully used by various telecommunication and other organisations around the world today. Full bio available at http: //linkedin.com/in/janneohtonen

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available