Markteintrittsstrategien bei Innovationen unter besonderer Beruecksichtigung von Preis- und Werbestrategien
Author:   Carsten Legler
Publisher:   Peter Lang AG
Edition:   New edition
ISBN:  

9783631741214


Pages:   272
Publication Date:   04 January 2018
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Markteintrittsstrategien bei Innovationen unter besonderer Beruecksichtigung von Preis- und Werbestrategien


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Author:   Carsten Legler
Publisher:   Peter Lang AG
Imprint:   Peter Lang AG
Edition:   New edition
Dimensions:   Width: 14.80cm , Height: 1.50cm , Length: 21.00cm
Weight:   0.349kg
ISBN:  

9783631741214


ISBN 10:   3631741219
Pages:   272
Publication Date:   04 January 2018
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.
Language:   German

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Carsten Legler studierte Betriebswirtschaftslehre an der Martin-Luther-Universität Halle-Wittenberg. Dort war er anschließend als wissenschaftlicher Mitarbeiter am Lehrstuhl für Internes Rechnungswesen und Controlling tätig.

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