Markstrat3: The Strategic Marketing Simulation with Student Software
Author:   Jean-Claude Larreche ,  Hubert Gatignon
Publisher:   Cengage Learning, Inc
Edition:   3rd edition
ISBN:  

9780538880893


Pages:   224
Publication Date:   06 May 1997
Format:   Paperback
Availability:   Out of stock   Availability explained


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Markstrat3: The Strategic Marketing Simulation with Student Software


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Overview

This #1 marketing simulation is designed for teaching strategic marketing concepts. It incorporates theories of market and competitive behavior. Users are grouped into teams that are in direct competition in the simulated world. The teams will confront marketing problems, and develop and implement strategies over as many as 12 simulated years. MARKSTRAT3: The Marketing Strategy Simulation is the user's guide that accompanies the MARKSTRAT3 simulation software. Note: The MARKSTRAT3 software is not sold by ITP or South-Western College Publishing. Professors should contact STRAT*X (Boston: 617-494-8282, Paris: 330.1.64.45.87.53) for details concerning licensing of the software.

Full Product Details

Author:   Jean-Claude Larreche ,  Hubert Gatignon
Publisher:   Cengage Learning, Inc
Imprint:   South-Western
Edition:   3rd edition
Dimensions:   Width: 21.10cm , Height: 1.30cm , Length: 27.40cm
Weight:   0.522kg
ISBN:  

9780538880893


ISBN 10:   0538880899
Pages:   224
Publication Date:   06 May 1997
Audience:   College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

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