Marketingkampagnen effizient managen: Methoden und Systeme - Effizienz durch IT-Unterstützung - Integration in das operative CRM
Author:   Thomas Dold ,  Bernd Hoffmann ,  Jörg Neumann
Publisher:   Springer Fachmedien Wiesbaden
Edition:   2004 ed.
ISBN:  

9783528058548


Pages:   232
Publication Date:   30 March 2004
Replaced By:   9783834816764
Format:   Paperback
Availability:   In Print   Availability explained
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Marketingkampagnen effizient managen: Methoden und Systeme - Effizienz durch IT-Unterstützung - Integration in das operative CRM


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Author:   Thomas Dold ,  Bernd Hoffmann ,  Jörg Neumann
Publisher:   Springer Fachmedien Wiesbaden
Imprint:   Vieweg+Teubner Verlag
Edition:   2004 ed.
Dimensions:   Width: 17.00cm , Height: 1.30cm , Length: 24.40cm
Weight:   0.484kg
ISBN:  

9783528058548


ISBN 10:   3528058544
Pages:   232
Publication Date:   30 March 2004
Audience:   Professional and scholarly ,  Professional & Vocational
Replaced By:   9783834816764
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.
Language:   German

Table of Contents

Marktbearbeitung: Worauf es ankommt - Effizientes Kampagnenmanagement: Definition, Prozess, Praxis - Kampagnenmanagement-Systeme: Worauf Sie achten sollten - Integration in das operative CRM: So geht´s

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Author Information

Jörg Neumann ist Leiter des Bereiches Customer Intelligence einer großen europäischen Anlagebank. Thomas Dold ist Mitgründer und Geschäftsführer der Dymatrix Consulting Group GmbH, eines international tätigen Beratungsunternehmens. Bernd Hoffmann ist Projektleiter im Bereich Customer Intelligence einer großen europäischen Anlagebank.

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