Overview

If you're a self-employed editorial professional then you have to care about marketing if you want your business to thrive (or even just survive). This guide will help you to create a marketing plan that's tailored to your unique goals and circumstances. It covers: why marketing is important, even if you currently have enough clients how to identify and target your ideal clients what marketing methods to use, including websites, directories, social media, cold calling and more. This guide includes valuable advice for those who are just starting out as well as for those who are more experienced. It will inspire and encourage you to get out there and promote yourself and your editorial business.

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9781915141187

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Erin Brenner is the owner of Right Touch Editing, which provides small and midsized organisations with writing and editing teams. A well-respected industry leader, Erin frequently presents on editing and business topics for editor organisations. Since 2009, she has authoredhundreds of blog posts for Right Touch Editing, Visual Thesaurus and others. She is the author of The Chicago Guide for Freelance Editors: How to Take Care of Your Business, Your Clients, and Yourself from Start-Up to Sustainability, Copyediting's Grammar Tune-Up Workbook and 1001 Words for Success: Synonyms, Antonyms & Homonyms. Sara Hulse began her freelance career in 1994 after many years in industry, initially working as a sole trader under the name Technical Text and mainly doing abstracting and copyediting of medical journals. In 2003 she relaunched as a limited company, Write Communications and - while still working mainly on academic STM material - now specialises in natural history, public and environmental health, and architecture. Her PR and marketing experience includes working part-time for the National Trust as a communications officer for almost three years, and six years as the SfEP's marketing and PR director.

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