Overview

In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions of worth. However, few librarians have prior professional experience marketing products or services and the majority must balance marketing duties with many other job responsibilities. This anthology offers practical insight on marketing techniques specifically designed for libraries. Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

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9780786465439

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Reviews

valuable --Australian Library Journal; value --ARBA; invaluable...well organized...excellent --Canadian Library Association; Marketing Your Library provides the tools required to make your library's message a front page story. Implementing these strategies, your news will dodge the recycle bin and make it to print! --Flo Caddell, Arts Director, Frankfort Community Public Library, Frankfort, Indiana; This crucial guide outlines the tools unique to libraries to market themselves and their services. Innovative and creative, these measures don't cost a fortune and ensure that libraries can and will continue to grow, develop, and thrive. --Mary Jo McKeon, Librarian, The Sage Colleges, Albany, New York; Marketing Your Library is a must-have book for all types of libraries large or small, giving new ideas at little or no cost for obtaining community involvement and generating interest in your events from the press. A crucial tool for new or experienced library staff which includes step by step instructions for the newest PR person and provides fresh ideas for the library staff member who has done it all. --Linda Burkey Wade, Digitization Unit Coordinator, Western Illinois University Library, Macomb, Illinois; Provides insight into a variety of marketing strategies from the fundamentals of selling to strategy and partnerships. --Heather Zabriskie, Orange County Library System, Orlando, Florida.

valuable --<i>Australian Library Journal</i>; value --<i>ARBA</i>; invaluable...well organized...excellent --<i>Canadian Library Association</i>; <i>Marketing Your Library</i> provides the tools required to make your library's message a front page story. Implementing these strategies, your news will dodge the recycle bin and make it to print! --Flo Caddell, Arts Director, Frankfort Community Public Library, Frankfort, Indiana; This crucial guide outlines the tools unique to libraries to market themselves and their services. Innovative and creative, these measures don't cost a fortune and ensure that libraries can and will continue to grow, develop, and thrive. --Mary Jo McKeon, Librarian, The Sage Colleges, Albany, New York; <i>Marketing Your Library</i> is a must-have book for all types of libraries large or small, giving new ideas at little or no cost for obtaining community involvement and generating interest in your events from the press. A crucial tool for new or experienced library staff which includes step by step instructions for the newest PR person and provides fresh ideas for the library staff member who has done it all. --Linda Burkey Wade, Digitization Unit Coordinator, Western Illinois University Library, Macomb, Illinois; Provides insight into a variety of marketing strategies from the fundamentals of selling to strategy and partnerships. --Heather Zabriskie, Orange County Library System, Orlando, Florida.

Author Information

Carol Smallwood is the author or editor of numerous books, including many about and for librarians. A Michigan resident, her library experience includes high school, public and special libraries. Vera Gubnitskaia is a youth services manager at a public library in Winter Park, Florida. Kerol Harrod is an library assistant in Denton, Texas.

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