Marketing Your Law Firm: A Solicitors Manual
Author:   Lucy Adam
Publisher:   The Law Society
ISBN:  

9781853287459


Pages:   250
Publication Date:   10 December 2001
Format:   Mixed media product
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Marketing Your Law Firm: A Solicitors Manual


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Overview

Marketing Your Law Firm provides a step-by-step guide to developing and implementing a marketing plan for your firm. It is logically structured into three main parts: marketing planning; market and client research; and promotion. The free disk that accompanies this title should help you to develop your own marketing plan, suited to the specific needs of your firm.

Full Product Details

Author:   Lucy Adam
Publisher:   The Law Society
Imprint:   The Law Society
Dimensions:   Width: 15.30cm , Height: 2.00cm , Length: 23.60cm
Weight:   0.637kg
ISBN:  

9781853287459


ISBN 10:   1853287458
Pages:   250
Publication Date:   10 December 2001
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Mixed media product
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

List of exercises, Introduction, Part 1 Marketing Planning, 1. The profile of your firm, 2. Analysing your clients, 3. Analysing your operating environment, 4. Analysing your competitors, 5. Setting objectives and creating an action plan, 6. Example marketing report, Part 2 Market and Client Research, 7. Approaching a research project, 8. Example questionnaire, Part 3 Promotion, 9. Using and evaluating promotional methods, 10. The promotional tools

Reviews

This is a very useful and practical workbook. The CD has all the forms on it so you don't have to spend a lot of time creating your own forms. I recommend it to you. Managing For Success


Author Information

Lucy Adam has over 10 years marketing experience. She gained a law degree in 1994 and has since set up her own marketing consultancy, Buzz, in London.

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