Overview

Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books. Alison Baverstock encourages authors to work with publishers and agents but also explains how to 'go it alone' for authors who plan to self publish. The book covers: how marketing works; what opportunities there are; how authors can help; how to get noticed; how to get local publicity, organise a launch event and keep the momentum going after publication. The book also provides authors with a real insight into the publishing process and contains illuminating interviews with everyone concerned: editors, marketing people and, most importantly, authors.

Full Product Details

9780713673838

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Reviews

'Able to offer informed guidance for the writer.' Writing Magazine 'An excellent analysis and explanation of how the book business works, and how agents, publishers and booksellers all work together...this book guides you through the whole process' Writing Magazine (Nov 2007) 'Drawing on her extensive experience in book marketing, the author offers advice and encouragement on how to work with publishers and agents, or go it alone. Covering such topics as organizing a launch event, getting publicity in the local media, and keeping the momentum going after publication, it is up-to-date and emintently practical.' The Good Book Guide (Aug 2007)

'Able to offer informed guidance for the writer.' Writing Magazine 'An excellent analysis and explanation of how the book business works, and how agents, publishers and booksellers all work together this book guides you through the whole process' Writing Magazine (Nov 2007) 'Drawing on her extensive experience in book marketing, the author offers advice and encouragement on how to work with publishers and agents, or go it alone. Covering such topics as organizing a launch event, getting publicity in the local media, and keeping the momentum going after publication, it is up-to-date and emintently practical.' The Good Book Guide (Aug 2007)

Author Information

Alison Baverstock has worked in publishing as a marketing manager andpublicity controller and now works freelance as a marketing andmanagement consultant. She lectures on publishing courses at CityUniversity, London and regularly gives talks on the industry.

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