Marketing with Social Media: A LITA Guide

Author:   Beth C. Thomsett-Scott
Publisher:   American Library Association
Edition:   2nd Revised edition
ISBN:  

9780838916315


Pages:   176
Publication Date:   30 September 2020
Format:   Paperback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Marketing with Social Media: A LITA Guide


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Full Product Details

Author:   Beth C. Thomsett-Scott
Publisher:   American Library Association
Imprint:   ALA Editions
Edition:   2nd Revised edition
ISBN:  

9780838916315


ISBN 10:   0838916317
Pages:   176
Publication Date:   30 September 2020
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Reviews

"""For students, library practitioners, and managers in all types of libraries, this guide is recommended as interesting and easy to read. It will never be left on the shelf, but will be found on the desk or in the hands of anyone wanting to learn how to make connections and enrich experiences for both their community audience and the library."" -- Journal of the Australian Library and Information Association ""Effectively balances tool training with tool strategy, making this a useful manual for those who are new to the featured platforms and tools while allowing for some platform changes."" -- Technical Services Quarterly ""This is an excellent, well-constructed book that's a must for any library or librarian looking to find the best social media outlets to market their library and its programming ... All chapters are written with clarity and user-friendly guidance."" -- Journal of Hospital Librarianship"


This is an excellent, well-constructed book that's a must for any library or librarian looking to find the best social media outlets to market their library and its programming ... All chapters are written with clarity and user-friendly guidance. -- Journal of Hospital Librarianship


Effectively balances tool training with tool strategy, making this a useful manual for those who are new to the featured platforms and tools while allowing for some platform changes. -- Technical Services Quarterly This is an excellent, well-constructed book that's a must for any library or librarian looking to find the best social media outlets to market their library and its programming ... All chapters are written with clarity and user-friendly guidance. -- Journal of Hospital Librarianship


Author Information

Beth Thomsett-Scott is head of the Engineering Library at Pennsylvania State University (Penn State). She was with the University of North Texas Libraries for sixteen years serving in several positions involving science librarianship. In her previous role there as reference unit manager, Thomsett-Scott assisted with establishing the libraries' virtual reference and social media services. She holds BSc, MSc, and MLIS degrees from the universities of Guelph, Manitoba, and Western Ontario respectively. Her professional associations include the American Library Association and the Special Libraries Association, where she has served in various positions. Thomsett-Scott has published in a variety of journals and presented conference sessions in the areas of website usability, social media, mentoring and training reference staff and students, and technology. Her passions include virtual reference, website usability, user satisfaction studies, and technologies for reference, instruction, and liaison.

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