Overview

"Learn the techniques and secrets used by a highly successful B2B marketeer to grow sales exponentially and achieve dominant market shares! The 46 marketing lessons in this book - all based on real experience and actual products - provide deep insight on how to execute creative growth strategies in highly competitive markets! Based upon the authors 40 years of experience, John Thome reveals his formulas for achieving market shares of 70-80 % while destroying the competition and generating continuous growth. Here is a sample of the many insights contained in the 46 marketing lessons in this book: 7 Criteria for GREAT new product names 15 Essential components of a successful new product launch 50 Ways to maximize trade show results 8 common mistakes that destroy show results. 5 Ways to use PR as a strategic marketing tool 5 Essential requirements for closing orders 4 Sales within every B2B sale 9 Essential components of effective demonstrations 19 Specific sales and marketing activities that you should NEVER do 11 Rules for building and maintaining an effective website How to develop an effective, competition destroying annual marketing plan. 6 Components of highly effective web sites Compelling content - THE critical success factor for your website 9 Ways to optimize results from your speaking opportunities. 2 examples of new products and the comprehensive sales and marketing activities used to introduce them. 4 examples of marketing alternatives to trade shows 8 - examples of sales tools that REALLY sell WHY THIS BOOK IS DIFFERENT AND UNIQUE: The book has been described as ""a biographical tell all, written by a Fly On the Wall that it Is entertaining from cover to cover"". It brings marketing to life and explains over the 8 chapters why it is so challenging, and yet so much fun! Throughout you will find the authors formulas for success - what the book's editor called his trade secrets. Everything is in color, because the book contains hundreds of illustrations and photos that help bring each subject to life and illustrate the lessons. It contains only real activities that were used, real products we sold and marketed all over the world. Every chapter is filled with example after example of actual marketing strategies and tactics used, and how and why they worked. The content in the 8 chapters of this book show exactly how to dominate your markets and achieve market shares of 70% or better."

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