Overview

The functioning of marketing communication channels has seen a sea change due to the advent of AI. This change has been primarily perplexing for marketing and sales professional as many fail to grasp the difference between AI, ML and Deep Learning. This book has been written for professionals and aspiring executives in the field of marketing and sales. However, it is equally interesting for professionals of other domains also. For example, in the case DaVita, a kidney care company which faced the challenge of hiring the right medical practitioners in an intensive competitive labour markets and tighter budgets. While social media is typically the domain of marketing, and recruitment usually belongs to HR. DaVita's teams collaborated and were successful in driving 42% more job applications. The book aims to provide a glimpse of AI in marketing by showcasing brands across the globe, who have put generative AI to work.

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