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Author:   Richard George
Publisher:   Oxford University Press Southern Africa
Imprint:   Oxford University Press Southern Africa
Edition:   6th Revised edition
Dimensions:   Width: 16.80cm , Height: 3.40cm , Length: 24.00cm
Weight:   1.050kg
ISBN:  

9780190740436

ISBN 10:   0190740434
Pages:   704
Publication Date:   15 January 2019
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Part 1: Understanding marketing in the tourism industry 1: Tourism marketing principles 2: Characteristics of tourism marketing Part 2: Gathering information for decision making 3: The tourism marketing environment 4: Tourism marketing planning 5: Tourism marketing research Part 3: Analysing the tourism market 6: Segmentation, targeting and positioning 7: Consumer behaviour in tourism Part 4: The tourism marketing mix 8: Tourism products 9: Pricing tourism products 10: Tourism distribution 11: Promoting and advertising tourism products 12: Sales promotion and personal selling strategies 13: Digital marketing and direct marketing strategies 14: Marketing collateral, public relations in tourism Part 5: Understanding marketing issues in tourism 15: Service quality through internal and relationship marketing 16: Learning outcomes 17: Event marketing 18: Tourism trends and the future of tourism marketing

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