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OverviewFull Product DetailsAuthor: George P. MoschisPublisher: Springer International Publishing AG Imprint: Springer International Publishing AG Edition: 1st ed. 2022 Weight: 0.557kg ISBN: 9783031130991ISBN 10: 3031130995 Pages: 345 Publication Date: 08 October 2023 Audience: Professional and scholarly , College/higher education , Professional & Vocational , Undergraduate Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationGeorge P. Moschis is Professor of Marketing Emeritus at Georgia State University (USA); and Professor of Management at Mahidol University in Bangkok, Thailand. He is an internationally-known authority on consumer topics relevant to people at different stages in life, from children and adolescents to elderly. Professor Moschis established the Center for Mature Consumer Studies, has been studying consumers for five decades and has published large numbers of articles and books about their behaviors at various life stages and over the entire life course. Tab Content 6Author Website:Countries AvailableAll regions |
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