Marketing Through Search Optimization: How to be Found on the Web
Author:   Alex Michael ,  Ben Salter
Publisher:   Taylor & Francis Ltd
ISBN:  

9780750659796


Pages:   264
Publication Date:   01 August 2003
Format:   Paperback
Availability:   Awaiting stock   Availability explained


Our Price $105.47 Quantity:  
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Marketing Through Search Optimization: How to be Found on the Web


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Full Product Details

Author:   Alex Michael ,  Ben Salter
Publisher:   Taylor & Francis Ltd
Imprint:   Butterworth-Heinemann Ltd
Dimensions:   Width: 18.90cm , Height: 1.90cm , Length: 24.60cm
Weight:   0.516kg
ISBN:  

9780750659796


ISBN 10:   0750659793
Pages:   264
Publication Date:   01 August 2003
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock   Availability explained

Table of Contents

Searching: Why do we search; The importance of search engines; What search engines are there?; Web Crawlers: The main web crawlers; How Web crawlers work; Registering your site; Directories: The main directories; How directories work; Registering your site; Fee Inclusions: The main fee inclusion services; How they work; Registering your site; Free Services: The main free services; How they work; Registering your site; Placement Tips and Page Architecture: Meta Tags; Keywords; Site architecture; Javascript; Relevant Content; Search engine stumbling blocks; Links; Database driven content/Mini Sites Software: Traffic Builder; Microsoft Traffic Builder; Traffic Seeker

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Author Information

Managing Director of Sprite Interactive Ltd, UK a new media agency, and previously Creative Director with Disney and Buena Vista International. Information Architect, Sprite Interactive.

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