Overview

A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and “word of mouth” from satisfied clients.

Full Product Details

Author:   William Winston
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Weight:   0.362kg
ISBN:  

9780866562645

ISBN 10:   0866562648
Pages:   120
Publication Date:   01 January 1983
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Contents Preface Some Key Aspects of Utilizing Marketing Consultants for Group Practices A Legal Viewpoint on Marketing for Group Practices Marketing Planning for Group Practices Differences in Marketing a New Practice Versus Marketing an Established Practice Preparing the Financial/Business Plan for Marketing the Group Practice Building a New or Better Image for Your Practice Through Solid Media Relations (Public Relations and Publicity) Professional Advertising--How Professional Is It? How to Promote and Advertise a New or Existing Clinic Basic Marketing Research for the Group Practice or, What on Earth Is Targeting and Why Should I Care? The Best Malpractice Insurance of Them All: Consumer Satisfaction Physician Recruiting for Group Practices The PPO: How to Market It and to Whom

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William J. Winston

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