Marketing, the Film Reader
Author:   Justin Wyatt
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415235198


Pages:   240
Publication Date:   01 April 2006
Format:   Hardback
Availability:   In Print   Availability explained
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Marketing, the Film Reader


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Overview

Marketing, the Film Reader considers the unique challenges of marketing the 'product' of film and the impact of film marketing on the creation and reception of cinema texts. Contributors examine all the major components of film marketing, discussing significant marketing issues and lessons across film history, and considering the social impact of film marketing. Includes essays by: Charlie Keil, Janet Wasko, Michael Budd, Susan Ohmer, A.D. Murphy and Diane Waldman. Contributors include: Charlie Keil, Janet Wasko, Michael Budd, Susan Ohmer, A.D. Murphy, Diane Waldman.

Full Product Details

Author:   Justin Wyatt
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
ISBN:  

9780415235198


ISBN 10:   0415235197
Pages:   240
Publication Date:   01 April 2006
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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