Marketing the e-Business
Author:   Charles Dennis ,  Lisa Harris
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415256001


Pages:   368
Publication Date:   12 September 2002
Replaced By:   9780415965002
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Marketing the e-Business


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Full Product Details

Author:   Charles Dennis ,  Lisa Harris
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 2.20cm , Length: 23.40cm
Weight:   0.840kg
ISBN:  

9780415256001


ISBN 10:   0415256003
Pages:   368
Publication Date:   12 September 2002
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Undergraduate
Replaced By:   9780415965002
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Reviews

Marketing the e-Business can be recommended. [It] has a sound structure, clear content and a good range of learning features including case studies.. <br>-Times Higher Education Supplement <br>


Author Information

Lisa Harris is Lecturer in Marketing, and the founder of the e-Commerce Research Group at the School of Business & Management, Brunel University. She is also the organiser of the inter-departmental BSc in eCommerce. Charles Dennis is a Chartered Marketer and a lecturer in Marketing and Retail Management. He is an approved consultant for the Institute of Marketing.

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