Marketing the City: The role of flagship developments in urban regeneration
Author:   H. Smyth
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138995666


Pages:   298
Publication Date:   17 December 2015
Format:   Paperback
Availability:   In Print   Availability explained
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Marketing the City: The role of flagship developments in urban regeneration


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Full Product Details

Author:   H. Smyth
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.70cm , Length: 23.40cm
Weight:   0.453kg
ISBN:  

9781138995666


ISBN 10:   1138995665
Pages:   298
Publication Date:   17 December 2015
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Preface. Acknowledgements. City vision and 'flagship' developments. Context for urban policy and marketing the city. Research approach. Marketing framework. Project management. Project impact. Case studies. The Watershed Complex. The International Convention Centre. The Hyatt Regency Hotel. Brindley Place and the National Indoor Arena. Theatre Village. Byker Wall. Implications of flagships for urban regeneration and marketing. Future development and city visions. Notes. References. Index.

Reviews

'This book contains important messages for policy makers and practitioners...The case studies were especially helpful and interesting.' - Journal of Property Research


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H. Smyth

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