Marketing the Best Deal in Town
Author:   Nancy Rossiter
Publisher:   Chandos Publishing
ISBN:  

9781306380607


Pages:   237
Publication Date:   01 January 2008
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Marketing the Best Deal in Town


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Overview

This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues. Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourselfEmphasis on creativity and innovationPractical advice from practitioners on what works and what does not

Full Product Details

Author:   Nancy Rossiter
Publisher:   Chandos Publishing
Imprint:   Chandos Publishing
ISBN:  

9781306380607


ISBN 10:   130638060
Pages:   237
Publication Date:   01 January 2008
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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