Marketing Technologies: Corporate Cultures and Technological Change
Author:   Elena Simakova (University of Exeter, UK)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415624770


Pages:   208
Publication Date:   22 August 2012
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Marketing Technologies: Corporate Cultures and Technological Change


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Full Product Details

Author:   Elena Simakova (University of Exeter, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.70cm , Length: 23.40cm
Weight:   0.540kg
ISBN:  

9780415624770


ISBN 10:   0415624770
Pages:   208
Publication Date:   22 August 2012
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Reviews

'Simakova has produced an absolutely excellent, theoretically sophisticated, empirically rich account of the production of emerging technologies. It is a fascinating read for those interested in organizational ethnography, marketing practice and critical marketing studies. I cannot recommend it highly enough.' Professor Mark Tadajewski, Durham University, UK


Author Information

Elena Simakova is Lecturer in Innovation at the University of Exeter Business School, UK. Her research focuses on policy and politics of emerging technologies and the creation of market values. Her publications have appeared in Social Studies of Science; Science, Technology & Human Values; and Science as Culture

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