Overview

The early 1990s marked the end of direct state intervention in SICOGI's real estate programs. This had a considerable impact on the company. In 2013, it therefore decided to launch several housing programs to complement those launched by the government in the same year. The housing shortage is a reality. The launch of these programs will promote competition in the real estate sector in Côte d'Ivoire and will lead SICOGI to revitalize its commercial apparatus. Its ambitions, the current market context, and its environment are all factors that motivate the choice of this work. However, the mass marketing of housing raises several issues, including: how can SICOGI achieve mass marketing when it is struggling with its marketing strategies? Marketing remains undoubtedly one of the best techniques for achieving objectives and making a profit. Certain books on marketing and certain information on demographics serve as benchmarks in this study. We recommend a mix of marketing audits and openness to other professions.

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