Overview

Marketing Strategy is an essential guide for anyone looking to gain a comprehensive understanding of the fundamentals of marketing. The book is designed to provide real-world insights into marketing strategies and provide practical application methods through various case studies. The first section of the book begins with an introduction to market research, product development, communication, branding, sales, and customer retention. The author's approach to the topic is comprehensive and provides a solid foundation to understand and improve marketing strategy development and implementation. The second section of the book focuses on providing readers with an in-depth analysis of how marketing strategies apply in different industries through practical application and case studies. Readers will gain industry-specific knowledge about marketing strategies. The third section of the book delves into the evaluation criteria for marketing strategies. It provides insights into content marketing, search engine optimization (SEO), pay-per-click (PPC), social media marketing, print advertising, broadcast advertising, direct mail marketing, telemarketing, target market marketing evaluation, factors for effective marketing, and competition analysis effectiveness, which helps readers to develop and evaluate marketing strategies. The fourth section of the book is devoted to creating marketing strategies for various professionals such as salespersons in the textile industry, loan officers for commercial banks, and the difference between content marketing and SEO, PPC, and SMM, print advertising versus broadcast advertising, and direct mail marketing versus telemarketing. Section five discusses the contemporary marketing strategies that are used in the market today. The author provides insights into how marketers should approach the latest trends and tactics. Section six of the book focuses on social media platforms. The author discusses the various social media platforms and their capabilities as well as offering insights into how marketers should design and execute campaigns. Section seven provides a detailed analysis of the marketing budgets required by various businesses such as eCommerce clothing stores, author websites, marketing managers, product managers, small business owners, digital marketers, and non-profit organizations. Finally, section eight examines marketing strategies used in different industries such as healthcare, real estate, hospitality, and education. The author provides a thorough analysis of industry-specific marketing strategies and essential considerations.

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The author is an accomplished professional with an MBA in Finance, ACCA (Knowledge Level), BBA (Finance), and a major in Finance for their O and A levels. With over ten years of practical investment experience

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