Marketing Strategy and Competitive Positioning
Author:   Graham J Hooley ,  John A Saunders ,  Nigel F Piercy (Professor of Marketing & Strategy and Associate Dean, Warwick Business School, The University of Warwick)
Publisher:   Pearson Education UK
ISBN:  

9786610561377


Pages:   649
Publication Date:   01 January 2004
Format:   Electronic book text
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Marketing Strategy and Competitive Positioning


Overview

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

Full Product Details

Author:   Graham J Hooley ,  John A Saunders ,  Nigel F Piercy (Professor of Marketing & Strategy and Associate Dean, Warwick Business School, The University of Warwick)
Publisher:   Pearson Education UK
Imprint:   Pearson Education UK
ISBN:  

9786610561377


ISBN 10:   6610561370
Pages:   649
Publication Date:   01 January 2004
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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