Marketing Strategy and Competitive Positioning
Author:   Graham J Hooley ,  John A Saunders ,  Nigel F Piercy (Professor of Marketing & Strategy and Associate Dean, Warwick Business School, The University of Warwick) ,  Brigitte Nicoulaud
Publisher:   Pearson Education UK
ISBN:  

9781281552495


Pages:   632
Publication Date:   01 January 2008
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Marketing Strategy and Competitive Positioning


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Overview

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

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Author:   Graham J Hooley ,  John A Saunders ,  Nigel F Piercy (Professor of Marketing & Strategy and Associate Dean, Warwick Business School, The University of Warwick) ,  Brigitte Nicoulaud
Publisher:   Pearson Education UK
Imprint:   Pearson Education UK
ISBN:  

9781281552495


ISBN 10:   1281552496
Pages:   632
Publication Date:   01 January 2008
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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