Overview

The modern age is known as the 'Technology Era' where everyone wants to save money and time. The companies are marching to capture the attention of modern generation through digital marketing for digital generation Digital generation plays a vital role in growth of the country's economy. Engaging digital generation is very much suited for the economy due to the fact that it is generates high employment and remove regional imbalance due to large geographical coverage and also checks concentration of economic power in few hands. But in spite of all these the desired results have not been achieved and marketing of continues to be a vital problem.

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9781031028058

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