Overview

Small and emerging destinations often face the challenge of standing out in a competitive global tourism market. Their success depends on creating unique value propositions that highlight local culture, authenticity, and personalized experiences. Marketing Small Destinations examines strategies for branding, positioning, and promoting lesserknown tourism spots to both domestic and international audiences. The book discusses digital marketing tools, storytelling techniques, and communitybased approaches that enhance destination visibility. It also explores partnerships, sustainability practices, and datadriven marketing analytics. Through case studies and strategic insights, it guides tourism professionals in building compelling brands that connect deeply with travelers seeking meaningful experiences.

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9781834410241

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Author Information

Prof. Sunil Kumar Tiwari is a professor and head at Awadhesh Pratap Singh University in Rewa, Madhya Pradesh. He has 16 years of experience in academia and administration. Prof. Tiwari holds a Ph.D. in Economics from Awadhesh Pratap Singh University. He has held various administrative positions, including Dean of Faculty and Executive Council Member. Prof. Tiwari has published books and articles in national and international journals. He has participated in conferences and presented on topics related to higher education and human resource development. He has consulting experience, including conducting management development programs. He has received awards and fellowships for his contributions to education and research. Prof. Tiwari has successfully guided 17 Ph.D. and 20 M.Phil. scholars. He has also visited Oxford University in London and the University of Malaya in Kuala Lumpur for academic purposes.

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