Marketing Semiotics Research: Consumption Trends, Ai, and the Economics of Experience

Author:   Rossana Piccolo ,  Marianna Boero
Publisher:   Business Science Reference
ISBN:  

9798369380246


Pages:   580
Publication Date:   25 July 2025
Format:   Hardback
Availability:   In Print   Availability explained
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Marketing Semiotics Research: Consumption Trends, Ai, and the Economics of Experience


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Author:   Rossana Piccolo ,  Marianna Boero
Publisher:   Business Science Reference
Imprint:   Business Science Reference
ISBN:  

9798369380246


Pages:   580
Publication Date:   25 July 2025
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Marianna Boero is Tenure-track Assistant Professor (RTD-B) of Philosophy and Theory of Language at the University of Teramo (Italy), Faculty of Communication Sciences, where she teaches Semiotics and Semiotica della pubblicitĂ  e del consumo. She has previously worked as Visiting Research Fellow at the University of Toulouse and as Visiting Professor at the University of Zadar, Odessa (ONMU) and Trnava. She has also taught Semiotics for Design at the D'Annunzio University, Semiotics at the NABA Academy in Rome, and Semiotics of Fashion at the Sapienza University of Rome. She holds a PhD in Communication Languages, Cultures and Politics (Un. of Teramo). Dr. Boero deals mainly with semiotics of the text, semiotics of advertising and consumption, semiotics of culture, socialsemiotics, and communication studies, and has published several papers and three scientific monographs on these topics.

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