Overview

Many businesses can't answer the question, ""Who is your target market?"" They make the fatal assumption that everyone will surely want to buy their product or service. Not! Having the right marketing strategy helps a business fi nd their actual set of customers. Only then can it correctly understand what they really want and then properly understand how to build a successful business. Marketing Secrets is founded on the author's extensive real-world experience. He has spent many decades working with all sorts of companies, primarily the Fortune 500 and the Global 1000. He has become extremely frustrated that the best advice is usually withheld from small- and mid-size firms that cannot afford the exorbitant fees demanded by so-called marketing experts. So, enough is enough! The Biz Secret Sauce Series was created to remedy this skewed situation. The five sections of Market Secrets lay a foundation. The secrets of successful marketing, advertising, and sales are revealed. You'll discover that your success is grounded in much more than simply the traditional approaches to this topic. Lots more is required. 1. The first section, ""Finding Your Vision,"" helps you successfully identify your target market and set the correct goals to reach it. 2. ""Crafting Your Workspace"" explains how your offi ce can make...or break...your company. Really! 3. ""Getting the Word Out"" deals with the frequently misunderstod relationships between marketing, advertising, and sales. 4. ""Caring for Your Key Asset"" reveals how to keep customers coming back. 5. ""Transforming Your Thinking"" introduces a new approach to determining what to do. And be sure to check out the appendices. They are chock-full of good stuff. If you want to know more, please go to stephenfoxconsulting.com or email the author directly at stevef@stephenfoxconsulting.com. We hope Marketing Secrets makes a positive difference in your business!

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