Marketing Research With R And Python
Author:   Howard Pong-yuen Lam (Chinese University Of Hong Kong, Hong Kong)
Publisher:   World Scientific Publishing Co Pte Ltd
ISBN:  

9789811278693


Pages:   296
Publication Date:   20 October 2023
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Marketing Research With R And Python


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Overview

This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python.A number of marketing research textbooks have been using SPSS or SAS for many years. Conversely, R and Python can be downloaded and installed in a personal computer for free. Instructors and students do not have to go to a computer room in a university to use SPSS or SAS anymore. Instead, students can run R or Python on their personal computers.For any company, growth comes either from organic growth of existing products, or from launching successful new products. Due to competition in the marketplace, each company's marketer must determine whether or not it is time to develop and launch a new product:This book covers important frameworks and concepts of marketing research for developing a new product.

Full Product Details

Author:   Howard Pong-yuen Lam (Chinese University Of Hong Kong, Hong Kong)
Publisher:   World Scientific Publishing Co Pte Ltd
Imprint:   World Scientific Publishing Co Pte Ltd
ISBN:  

9789811278693


ISBN 10:   9811278695
Pages:   296
Publication Date:   20 October 2023
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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