Marketing Research for the Tourism, Hospitality and Events Industries
Author:   Bonita Kolb
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138042148


Pages:   224
Publication Date:   23 January 2018
Format:   Hardback
Availability:   In Print   Availability explained
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Marketing Research for the Tourism, Hospitality and Events Industries


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Author:   Bonita Kolb
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.590kg
ISBN:  

9781138042148


ISBN 10:   1138042145
Pages:   224
Publication Date:   23 January 2018
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Chapter One: Researching Changing Visitor Preferences; Chapter Two: Understanding Cultural and Ethical Research Issues; Chapter Three: Starting the Research Process; Chapter Four: Choosing Research Participants; Chapter Five: Writing a Visitor Survey ; Chapter Six: Administering Visitor Surveys; Chapter Seven: Moderating Focus Groups ; Chapter Eight: Managing Projective Techniques and Observation Research; Chapter Nine: Conducting Visitor Interviews; Chapter Ten: Using Social Media to Conduct Research; Chapter Eleven: Analyzing Research Data; Chapter Twelve: Preparing the Report and Presentation;

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Author Information

Bonita Kolb is Emeritus Professor at Lycoming College, Williamsport, USA, currently living in Nashville, Tennessee.

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