Marketing Research for Non-profit, Community and Creative Organizations
Author:   Bonita Kolb
Publisher:   Taylor & Francis Ltd
ISBN:  

9780750687607


Pages:   286
Publication Date:   30 June 2008
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Marketing Research for Non-profit, Community and Creative Organizations


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Full Product Details

Author:   Bonita Kolb
Publisher:   Taylor & Francis Ltd
Imprint:   Butterworth-Heinemann Ltd
Dimensions:   Width: 18.90cm , Height: 1.80cm , Length: 24.60cm
Weight:   0.725kg
ISBN:  

9780750687607


ISBN 10:   0750687606
Pages:   286
Publication Date:   30 June 2008
Audience:   College/higher education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Table of Contents: Part I: Marketing Research and the Organization 1. Discovering funding sources 2. Establish What Your Organization Needs to Know the research process 3. Choose the Right Research Tool 4. Cultural Considerations for Research Studies 5. Discover Already Available Information Part II: Research Methods 6. Conducting Focus Groups for Product Improvement 7. Interviews to Measure Your Message’s Effectiveness 8. Conducting Surveys to Find Customers 9. Projective and Observational Techniques 10. Report Writing and Presenting the Findings

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Author Information

Bonita Kolb

Tab Content 6

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