Overview

Marketing Research - 3 Manuscripts in 1 Book, Including: Marketing Analytics, Business Branding and Business Development. 1) MARKETING ANALYTICS: 7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling. YOU'LL LEARN: How to determine stakeholders Ways to navigate data integration The importance of key performance indicators Ways of implementing analytics The importance of data governance The purpose of conducting financial analysis The role of IT How to measure success What to look for with Vendors And much more! 2) BUSINESS BRANDING: 7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling. YOU'LL LEARN: Importance of branding Understanding brand purpose with examples Actionable steps that will help you build a brand trusted by people Identifying the audience for your brand Types of competitors and tips on identifying them A comprehensive guide to market research How to formulate your mission statement Choosing the right brand name Marketing strategies to spread the word about your brand Innovative ideas to make your brand stand out And much more! 3) BUSINESS DEVELOPMENT: 7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing. YOU'LL LEARN: - How to identify your target market - Understanding your customer base and competitors - How to identify the type of business you are running - Setting and prioritizing SMART goals - How to generate leads - Increasing website traffic - Using sales funnels to generate engaging leads - Understanding how viral marketing works - And much more!

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9781088223437

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