Marketing Plan Handbook: Pearson New International Edition
Author:   Marian Wood
Publisher:   Pearson Education Limited
Edition:   5th edition
ISBN:  

9781292021676


Pages:   224
Publication Date:   09 August 2013
Format:   Paperback
Availability:   Available To Order   Availability explained
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Marketing Plan Handbook: Pearson New International Edition


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Overview

For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

Full Product Details

Author:   Marian Wood
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   5th edition
Dimensions:   Width: 21.60cm , Height: 1.00cm , Length: 27.90cm
Weight:   0.498kg
ISBN:  

9781292021676


ISBN 10:   1292021675
Pages:   224
Publication Date:   09 August 2013
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Preface  1. Marketing Planning: New Pace, New Possibilities   2. Analyzing the Current Situation   3. Understanding Markets and Customers   4. Segmenting, Targeting, and Positioning   5. Planning Direction, Objectives, and Marketing Support   6. Developing Product and Brand Strategy   7. Developing Channel and Logistics Strategy   8. Developing Pricing Strategy   9. Developing Marketing Communications and Influence Strategy   10. Planning Metrics and Implementation Control    Glossary.  Credits.  Index.

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