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9781032972350

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Michele Corengia was trained in Economics (BSc) and Marketing (MSc) at Bocconi University (Milan, Italy) and received his PhD in Communication and Marketing from Università della Svizzera italiana (Lugano, Switzerland). He also holds a Certificate in Applied Compassion from The Center for Compassion and Altruism Research and Education at Stanford University, Stanford, USA. After years of research on marketing and palliative care, he developed the concept of Palliative Marketing. He now serves as Chief Operating Officer of the Fondazione Sasso Corbaro for Medical Humanities (Bellinzona, Switzerland). As a researcher, writer, and brand healer, he combines academic rigor, poetic voice, and applied practice to open new clearings between marketing, society, and care.

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