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9781442263505

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Deborah Pitel has written an indispensable guide to marketing that is useful for any small-to-midsize nonprofit organization. It should be required reading for employees and board members alike. I tried and tested many of her suggestions, especially in terms of social media, and experienced phenomenal success. And I didn't have to reinvent the wheel or break the bank either. Her methods are genuine, easy, and straightforward. -- Paul Tenkotte, Director of the Center for Public History at Northern Kentucky University

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Deborah Pitel has a Master's Degree in Public History from Northern Kentucky University and is the Marketing Director for Heritage Village Museum in Cincinnati, Ohio. During her years at Heritage Village Museum, Deborah has tried almost every marketing strategy available on the museums' limited budget.

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