Marketing of Financial Services in Private Sector Banks

Author:   Parmila Devi
Publisher:   Maharshi Dayanand University
ISBN:  

9782935502200


Pages:   274
Publication Date:   30 July 2022
Format:   Paperback
Availability:   Available To Order   Availability explained
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Marketing of Financial Services in Private Sector Banks


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Overview

INTRODUCTION Indian banking has witnessed a paradigm shift after the financial sector reforms introduced in 1991. The banks realized that profit will be under pressure with the introduction of prudential norms and asset classification. There was a clear shift in the emphasis from growth to profit; and on a clean, transparent, and healthy balance sheet as opposed to the large-sized ones of the earlier years. As the foreign exchange and money markets were gradually deregulated, competition intensified the net results of the bank were put under tremendous pressure. Now the banks are looking for new avenues to meet the challenges posed to them. Today, banks can look back with satisfaction by having responded effectively to the challenges put before them from time to time- whether of social control or of reforms. In the future, the banks will have to adjust their system of functioning, venture into new areas, improve efficiency levels by the inclusion of trained and skilled manpower and restructure their organizations. Then only, they can face the challenges of the future more confidently and proactively.

Full Product Details

Author:   Parmila Devi
Publisher:   Maharshi Dayanand University
Imprint:   Maharshi Dayanand University
Dimensions:   Width: 15.20cm , Height: 1.50cm , Length: 22.90cm
Weight:   0.367kg
ISBN:  

9782935502200


ISBN 10:   2935502205
Pages:   274
Publication Date:   30 July 2022
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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