Marketing of financial services

Author:   Umesh R
Publisher:   Maharaja Sayajirao University of Baroda
ISBN:  

9788613752134


Pages:   344
Publication Date:   30 July 2022
Format:   Paperback
Availability:   Available To Order   Availability explained
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Marketing of financial services


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Overview

INTRODUCTION Today 75 million Americans are employed in the service sector and as much as 70 percent of the US economy is service-oriented. 1 A recent FICCI paper avers that the service sector can contribute more than 50 percent to the national GDP by AD 2000 provided it grows at a rate of 5.3 percent annually.2 This works out, the projected growth in this sector is going to surpass the growth in the agricultural and industrial sectors. Services occupy a place of significant importance in the Indian economy. The service trade accounts for almost 46 percent of the total GDP in India. According to the Seventh Plan document, it is expected that its share would increase to 58 % by the end of the century.3 It employs nearly a fourth more than the people employed in the manufacturing sector in India.

Full Product Details

Author:   Umesh R
Publisher:   Maharaja Sayajirao University of Baroda
Imprint:   Maharaja Sayajirao University of Baroda
Dimensions:   Width: 15.20cm , Height: 1.80cm , Length: 22.90cm
Weight:   0.458kg
ISBN:  

9788613752134


ISBN 10:   8613752136
Pages:   344
Publication Date:   30 July 2022
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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