Marketing Moxie for Librarians: Fresh Ideas, Proven Techniques, and Innovative Approaches
Author:   Paula Watson-Lakamp
Publisher:   Bloomsbury Publishing Plc
ISBN:  

9781610698931


Pages:   136
Publication Date:   07 May 2015
Recommended Age:   From 7 to 17 years
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $76.00 Quantity:  
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Marketing Moxie for Librarians: Fresh Ideas, Proven Techniques, and Innovative Approaches


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Full Product Details

Author:   Paula Watson-Lakamp
Publisher:   Bloomsbury Publishing Plc
Imprint:   Libraries Unlimited Inc
Dimensions:   Width: 17.80cm , Height: 1.00cm , Length: 25.40cm
Weight:   0.284kg
ISBN:  

9781610698931


ISBN 10:   1610698932
Pages:   136
Publication Date:   07 May 2015
Recommended Age:   From 7 to 17 years
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Contents Acknowledgments Introduction Chapter 1: Getting Your Library in Order Chapter 2: Everyone is in Marketing Chapter 3: Promoting Events and Programs Chapter 4: New Twists on Traditional Techniques Chapter 5: Get Social with Your Library Chapter 6: Social Media Best Practices Chapter 7: Other New Technologies: Video, QR Codes, and More Chapter 8: Advocacy and Fundraising Chapter 9: Toolbox Tidbits Chapter 10: Final Thoughts Appendix Glossary Suggested Reading and Resources Index

Reviews

Watson-Lakamp speaks directly to the reader in an accessible voice that will encourage even the most reluctant to climb aboard the marketing bandwagon, while never losing sight of the fact that effective marketing emerges from a clearly understood mission. . . . This step-by-step handbook makes the process of developing a whole-library marketing plan transparent and achievable. - VOYA


Watson-Lakamp speaks directly to the reader in an accessible voice that will encourage even the most reluctant to climb aboard the marketing bandwagon, while never losing sight of the fact that effective marketing emerges from a clearly understood mission... This step-by-step handbook makes the process of developing a whole-library marketing plan transparent and achievable. - VOYA


"""Watson-Lakamp speaks directly to the reader in an accessible voice that will encourage even the most reluctant to climb aboard the marketing bandwagon, while never losing sight of the fact that effective marketing emerges from a clearly understood mission. . . . This step-by-step handbook makes the process of developing a whole-library marketing plan transparent and achievable."" - VOYA"


Author Information

Paula Watson-Lakamp is communications manager at Poudre River Public Library District, Fort Collins, CO.

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