Overview

"Marketing Models for Online Businesses"" is a comprehensive guide to understanding and implementing marketing strategies for online businesses. Authored by Himanshu Sharma, a seasoned digital marketing expert, the book offers a wealth of knowledge and insights into the world of online marketingThe book is divided into three sections, each focusing on a different aspect of online marketing. The first section covers the basics of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. Sharma explains each of these concepts in detail, providing real-world examples and case studies to help readers understand how they workThe second section delves into more advanced topics, such as conversion rate optimization (CRO), content marketing, and affiliate marketing. These chapters provide a deeper understanding of how to create effective marketing campaigns that drive traffic and salesThe final section of the book focuses on analytics and measurement, showing readers how to track their marketing efforts and use data to optimize their strategies. Sharma discusses the importance of using tools like Google Analytics and A/B testing to refine campaigns and improve resultsOverall, ""Marketing Models for Online Businesses"" is an essential resource for anyone looking to improve their digital marketing skills. Whether you're a seasoned marketing professional or just starting out, Sharma's insights and practical advice will help you develop and implement effective marketing strategies that drive results"

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9781805286134

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