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Viana Hassan is actively involved in academic and research work in Tourism & Cultural Management in Lebanon and Malta. She is the Founder and CEO of European Tourism and Events training Academy, She got her Ph.D. in Tourism Management and Cultural from Saint Joseph University, Beirut. Her Thesis was entitled ""Medical Tourism in Lebanon"". She has more than 19 years of tourism experience in many related Travel and Tourism Fields, varying from airline sales experience (MEA), to Co-management several Lebanese Travel agencies. She is an Experienced Lecturer with more than 16 years' experience at several universities in Lebanon (Lebanese University, A.U. L, Lebanese International University, Islamic University), the Institute of Tourism Studies, STC higher education partner of Wolverhmapton University UK and University of Malta (Malta), GBS Malta, Scholars School system (UK) with a demonstrated history of working in the Higher education industry, Skilled in Tourism Management, Customer service, Branding, Event Management, Airline Business Management, Niche Tourism, Business operations management, Customer acquisition and Medical Tourism. Dr. Viana has participated in international conferences (Expo Dubai 2020, 7th Medical Tourism World Summit) including Athens, Paris, Vienna, Dubai, Valencia, India, Turkey etc.... Simon Abou Fayad is an assistant professor at the Lebanese University faculty of tourism and hospitality management. He holds a PhD in Tourism from the Lebanese University. Dr. Simon Abou Fayad pursued his college studies and holds a BS in business management from Sagesse University. Prior to joining the Lebanese university, he worked as a lecturer in several universities in Lebanon, where he led modules at the graduate and undergraduate levels. He supervised masters students to completion in areas related to the hospitality and tourism industry. His research interests are focused on tourism, hospitality branding and food service.

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