Overview

Marketing is in Flux. The old ways don't work anymore. Customers and prospects aren't interested in your brochures, logos and CRM, they're more interested in YOU. When you're the face of your business you need more than just getting your message and expertise in front of people. The true power comes as you connect with your authentic identity in a deeper way, and use that to create connection with your audience. So that people don't just notice you, they forge a deep bond and are drawn to you. This book will show you how to do that and give you confidence and clarity take charge of your personal brand and make your mark on the world.

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9781922357588

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"Nina Christian is an award-winning, global branding and marketing expert. For three decades she's helped business leaders and over I 000 brands build their audience, authority and connect authentically with prospects and customers. After 20 years of running a marketing agency that was recognized as ""Best Marketing Agency"" at the Australian Marketing Excellence Awards (2018), she could see the world of marketing, sales and customer relationships shifting - as customers connected with people over logos and entities. Combining her expertise in brand building with personal positioning and customer attraction she developed a breakthrough praxis known as Marketing Me(R), which she delivers to business leaders, professionals and entrepreneurs globally. Marketing Me(R) is more than a business tool. It's a way to connect people with their values, and their true identity. Becoming ""more you"" is what people want - especially in B2B environments - and genuine connection comes from within. Being a hands-on mum of five children, her systems and processes are practical, accessible and impactful."

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