Marketing Management in Air Transport (RLE Marketing)
Author:   Jack Grumbridge
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138787247


Pages:   152
Publication Date:   22 August 2014
Format:   Hardback
Availability:   In Print   Availability explained
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Marketing Management in Air Transport (RLE Marketing)


Overview

This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from government interest in aviation and the peculiarities of the aviation market. Other chapters cover market research, an analytical review of airline pricing and co-operative agreements between airlines, as well as product planning and the marketing processes once the schedules are on sale.

Full Product Details

Author:   Jack Grumbridge
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 2.30cm , Length: 23.40cm
Weight:   0.440kg
ISBN:  

9781138787247


ISBN 10:   1138787248
Pages:   152
Publication Date:   22 August 2014
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Multivolume collection by leading authors in the field

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