Overview

Marketing Management concepts explained in a simplified way Tools that can help you navigate your role as a marketing manager How to use marketing to manage customer relationships Understand the relationship between strategy and marketing Marketing Management Essentials You Always Wanted To Know prepares marketing managers and leaders by instilling in them the building blocks of marketing management. This marketing management book takes the reader through the different stages of marketing and how they affect different levels of an organization. It provides tools to assist one with some of the more challenging aspects of marketing management such as SWOT analysis, measuring customer satisfaction, and developing a marketing plan. Understanding the relationship between strategy and marketing and applying it to decision making is a skill that is vital to today's marketing manager. After explaining the importance of managing marketing internally in your organization, the book will help one learn how to manage external customers and obtain their business. Marketing Management Essentials You Always Wanted To Know gives a look into the world of marketing and some of its key elements. After reading this book, the reader will be able to: Define marketing management in an organization and understand its functions and elements Know the business responsibilities of a marketing manager and marketing department Describe tools that can help you navigate the role of a marketing manager Understand the relationship between strategy and marketing Know how to use marketing to manage customer relationships About the Series The Self-Learning Management Series is designed to help students, new managers, career switchers and entrepreneurs learn essential management lessons. This series addresses every aspect of business from HR to Finance to Marketing to Operations, across any and every industry.

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9781949395730

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Reviews

A brilliant book. My students loved the ease of reading and the relatability of the text. -Kristopher J. Patterson, Rutgers Business School It's a great book and covers many of the important foundational concepts for an introductory course in marketing management. -Jim Lecinski, Northwestern University

A brilliant book. My students loved the ease of reading and the relatability of the text. -Kristopher J. Patterson, Rutgers Business School It's a great book and covers many of the important foundational concepts for an introductory course in marketing management. -Jim Lecinski, Northwestern University

Author Information

Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry. Vibrant Publishers, USA is a leading publishing house with focus on high quality guide books for IT professionals, management professionals and graduate students. Vibrant Publishers has redefined the way in which rich content can be made available to today's fast paced generation. This new generation's need to know now attitude and the highly competitive business environment has triggered these series of books that have 'just the essential' information. Vibrant Publishers is committed to publishing books that are content-rich, concise and approachable enabling more people to read and benefit from them.

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