Marketing Luxury Services: Concepts, Strategy, and Practice
Author:   Miguel Angelo Hemzo
Publisher:   Springer Nature Switzerland AG
Edition:   1st ed. 2023
ISBN:  

9783030860721


Pages:   212
Publication Date:   27 April 2023
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Marketing Luxury Services: Concepts, Strategy, and Practice


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Author:   Miguel Angelo Hemzo
Publisher:   Springer Nature Switzerland AG
Imprint:   Springer Nature Switzerland AG
Edition:   1st ed. 2023
Weight:   0.367kg
ISBN:  

9783030860721


ISBN 10:   3030860728
Pages:   212
Publication Date:   27 April 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Miguel Angelo Hemzo is Professor of Marketing in the School of Arts, Sciences, and Humanities at the University of São Paulo, Brazil. He teaches and researches several aspects of marketing and strategy: corporate strategy, marketing strategy, marketing management, consumer behavior, communication management, sales management, marketing channels, pricing, services marketing, relationship marketing, luxury marketing, and digital marketing.

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