Marketing Libraries in a Web 2.0 World
Author:   Dinesh Gupta ,  Réjean Savard
Publisher:   De Gruyter
Volume:   145
ISBN:  

9783110263312


Pages:   175
Publication Date:   17 May 2011
Recommended Age:   College Graduate Student
Format:   Hardback
Availability:   Awaiting stock   Availability explained
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Marketing Libraries in a Web 2.0 World


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Overview

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

Full Product Details

Author:   Dinesh Gupta ,  Réjean Savard
Publisher:   De Gruyter
Imprint:   De Gruyter Saur
Volume:   145
Dimensions:   Width: 15.50cm , Height: 1.50cm , Length: 23.00cm
Weight:   0.392kg
ISBN:  

9783110263312


ISBN 10:   3110263319
Pages:   175
Publication Date:   17 May 2011
Recommended Age:   College Graduate Student
Audience:   Professional and scholarly ,  Professional & Vocational ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

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Rejean Savard, Universite de Montreal, Quebec, Canada and Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India

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