Marketing Libraries in a Web 2.0 World
Author:   R Savard ,  Dinesh K Gupta
Publisher:   Walter de Gruyter
ISBN:  

9781283402828


Pages:   161
Publication Date:   01 January 2011
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Marketing Libraries in a Web 2.0 World


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Overview

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

Full Product Details

Author:   R Savard ,  Dinesh K Gupta
Publisher:   Walter de Gruyter
Imprint:   Walter de Gruyter
ISBN:  

9781283402828


ISBN 10:   1283402823
Pages:   161
Publication Date:   01 January 2011
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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