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OverviewFull Product DetailsAuthor: David Monk , Alastair MoyesPublisher: The Law Society Imprint: The Law Society Edition: 2nd Revised edition Dimensions: Width: 15.60cm , Height: 1.90cm , Length: 23.40cm ISBN: 9781853287565ISBN 10: 1853287563 Pages: 328 Publication Date: 30 November 2011 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents1. 'Oh no! Not another marketing book'; 2. Marketing and the legal profession; 3. Reviewing your firm's current position; 4. A marketing audit of your firm; 5. Marketing and management; 6. Databases; 7. Practice development; 8. Business structures and alternative business structures; 9. Underlying promotional matters; 10. Websites and the internet; 11. A client registration scheme and newsletters; 12. Advertising, press relations and other promotion; 13. Tying up loose ends and specific campaigns.ReviewsAuthor InformationDavid Monk and Alastair Moyes are joint directors of Martketlaw Ltd. David Monk has over 20 years marketing and practice development experience with solicitors firms. Alastair Moyes has over ten years experience of legal and professional services marketing. Tab Content 6Author Website:Countries AvailableAll regions |
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