Marketing Legal Services
Author:   David Monk ,  Alastair Moyes
Publisher:   The Law Society
Edition:   2nd Revised edition
ISBN:  

9781853287565


Pages:   328
Publication Date:   30 November 2011
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Marketing Legal Services


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Full Product Details

Author:   David Monk ,  Alastair Moyes
Publisher:   The Law Society
Imprint:   The Law Society
Edition:   2nd Revised edition
Dimensions:   Width: 15.60cm , Height: 1.90cm , Length: 23.40cm
ISBN:  

9781853287565


ISBN 10:   1853287563
Pages:   328
Publication Date:   30 November 2011
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. 'Oh no! Not another marketing book'; 2. Marketing and the legal profession; 3. Reviewing your firm's current position; 4. A marketing audit of your firm; 5. Marketing and management; 6. Databases; 7. Practice development; 8. Business structures and alternative business structures; 9. Underlying promotional matters; 10. Websites and the internet; 11. A client registration scheme and newsletters; 12. Advertising, press relations and other promotion; 13. Tying up loose ends and specific campaigns.

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Author Information

David Monk and Alastair Moyes are joint directors of Martketlaw Ltd. David Monk has over 20 years marketing and practice development experience with solicitors firms. Alastair Moyes has over ten years experience of legal and professional services marketing.

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